Chloe
Brotherton
Project
#3 Intro/Synthesis
November
5, 2012
According to Swales, a discourse community must contain
the following six characteristics: a broad set of common public goals,
mechanisms of intercommunication among its members, use its participatory
mechanisms primarily to provide information and feedback, possess one or more
genres in the in the communicative furtherance of its aims, acquire some
specific lexis, and have a threshold level of members with a suitable degree of
relevant content and discoursal expertise.
Discourse communities are all over the world and can be ranged from
academic to non-academic. A discourse
community is more of a suggestive term and is not necessarily defined. The discourse community I am choosing to
study is my job Tropical Smoothie Café back in West Chester, Ohio (about 30
minutes north of Cincinnati). I consider
Tropical Smoothie Café a discourse community because our goal is to give great
service to our customers, we communicate to achieve our goals and have meetings
quite frequently, we are honest and critical of each other so the employees can
be the best they can, we have multiple means of communication (email, text,
face to face), we all strive to be the best business we can, and we have all
been trained at the same level.
A broad set of common public goals that Tropical Smoothie
Café shares are providing extraordinary service/care to our customers, keeping
the work place clean and organized, always keeping busy, as well as having
fun. We treat our customers with the
upmost, sincere respect. So many of our
customers have become regulars and we know a majority of them on a first name
basis. We give out a lot of free
smoothies and coupons, too. When there
is downtime, the Tropical Smoothie Café employees do easy tasks, like stocking
cups or sweeping the floor. These may
not sound like that big of jobs, but they make all the difference. Jeff, the owner of Tropical Smoothie,
believes, “You can’t do your best at something if you hate it,” so he lets his
employees have fun on the job. I would
consider this an effective work ethic; we are eager and energetic at the work
place which reflects our attitudes towards the customers. We play upbeat music around the clock and if
no customers are around, we are allowed to converse with one another as well as
make food or smoothies. There is not a
single employee that doesn’t enjoy working at Tropical Smoothie Café and with
that in mind it’s easier to achieve our goals.